Case Study #1
Strategic Social Media Management by a Pro vs Posting
This client felt he could handle his social media marketing for his business. He also felt since he spent a lot of time on social media and knew how to post that he was strategic in what and how he posted. Here is what happened within 22 days of RainSpark pausing on managing his social media marketing while he tested his abilities & commitment to be consistent.
He asked us to stay connected to his social to ensure he could handle everything.
Here are the results within 22 days of him managing without us.
↘ Across all social channels (IG, Facebook, LinkedIn) there was a 65-70% decline in all metrics reach, impressions, engagement.
✖️ Google Business Profile Interactions- 70% decline
⬇️ Being found on Google Maps and recommended by Google- decline of 69%
✖️ Calls from Google to the business directly- 100% decline. ZERO have occurred.
💔 Website Clicks from Google- 67% decline
The business visibility for this customer was almost gone entirely from every social media channel by day 22. This can create a financial impact to this business that can impact many months to come. We resumed social media management for this client the following month.
Case Study #2
How We Deliver Exceptional Results at Your Events
Our client hired us social event reporting for an important event that they were having with various people and businesses from the community including local politicians. This client is consistently active on social media however recognized at the events that they have they are unable to be present fully at the event, engage with attendees and also capture the moments effectively throughout the event. Historically they would hire photographers however they always received all photos and videos after the event when they needed them during for real-time advertising. They expressed challenges after receiving a photo and video dump days later and often rarely used anything from it. It was overwhelming.
The solution was to hire RainSpark Media Group, to be their LIVE digital experts for the event. Our creative social reporter will roam the event to capture photos, videos & quick video interview clips that will generate buzz during your event. Our team took over the clients social media channels during the event and created that social buzz, content created and library and advertising they needed for the current event and their future events. We expertly planned content for the day including interviewing key people attending the event- key note speakers and attendees to really show the behind the scenes with a social media lens.
Here are the results we achieved for this client-
🚀 +615% more accounts reached
🙌 +1122% more accounts engaged
We compared how effective their posts have been on average to the posts that we did for them during the event.
The client received posts with the most cutting edge social techniques applied to their feed, stories and REELS. They received synchronized posting across various channels to achieve the largest audience impact.
We have been booked for this clients remaining special events for the remainder of the year.
Case Study #3
How Inconsistency Can Impact your Business Being Found on Google
Our team has, what we refer to as a “secret formula” on how we actively manage our client’s Google Business profiles to get the Google algorithms to recognize and recommend our client’s businesses in top ranking positions. This study does not include paid Google ads. Long gaps of not being active on line is obvious that it will affect how often the Google algorithm will present your business- again OBVIOUS. We were actually excited for the chance to be able to measure how inconsistent, on and off Google management would impact results in real time. The case study results proved the dramatic Google business decline across all metrics from inconsistent posting over a two month period.
↘ Business Profile Interactions went from 166 to 84- 49% decline
📊 People finding and viewing the client profile went from 1475 to 558- 62% decline
⬇️ Times the business’ Business Profile was found when someone searched for their services- 250 times vs 52 now. Down 79%.
Comparing Aug-October to the Nov-Jan.
Case Study #4
The Astounding Difference in Effectiveness When Our Clients Post vs. The Rainspark Team
This case study helped shaped our collaborative partnership with our clients. We now have planning calendars for our clients to notify us easily of upcoming events and enhanced communications so any new team or event photos can be easily handed off to the RainSpark Team to put the magic on the photo for it to be on-brand, with expertly written captions & then targeted to the most important audience for the customers business. Having our team, be on your team is always the most effective way for your business to be found on social by the people most likely to do business with you. The astounding results show the difference between posting something online & strategic expert management of your social media channels.
Difference when RainSpark strategically manages your digital marketing dramatically better results are achieved-
🚀 Engagement (likes, comments and shares) +192%
👀 Impressions (digital views) +120%
🎯 Reach (the number of unique people who see your content) + 133%
👍 Likes +312%
* We selected IG posts that were posted by our client at relatively the same time as the RainSpark posts.