They Saw It. They Remember It. They Just Won’t Admit It.

Let’s be real—your business is being watched. Scrolled. Stalked. Silently judged (and admired). Every. Single. Day.

But will they admit it? Please. Not a chance.

They’ll say they “found you on Google” or “a friend mentioned you,” but scroll back a bit—they saw your post, your story, your reel. The aesthetic hit just right, and suddenly—you were on their radar. That’s how it works. People don’t always double-tap, comment, or share—but make no mistake, they saw it. And they remembered it.

Let’s be honest: when it comes to business social media, people rarely engage publicly unless you’re serving food, painting nails, or posting puppies. For everyone else? It's quiet admiration, silent scrolling, and screenshots sent to group chats. But trust me—they’re paying attention.

Because here’s what nobody wants to admit: We’re all social media creepers.

The average person spends 2 hours and 23 minutes a day on social media (DataReportal, 2024). That’s not casual browsing—that’s a full-time part-time job. They’re scrolling during coffee breaks, lunch hours, commercial breaks, and yes—even in meetings. So trust me, your business has been seen—even if they pretend otherwise.

So why the radio silence? Why don’t they admit they saw your latest reel three times? Honey—welcome to the secret science of scrolling.

People are influenced by what they see online, but they hate to admit it. It’s a pride thing. According to research in the Journal of Consumer Research, most people downplay the role social media plays in their decision-making to protect their sense of independence (Mandel et al., 2017). They don’t want to feel like they were “sold to”—even when they were sold perfectly.

And let’s not forget the Spotlight Effect, a cute little psychological bias where people believe others notice their actions more than they really do. So they lurk. Quietly. They admire your post, mentally bookmark your vibe, and when they’re ready—they act like they found you in a dream. Sure, Karen.

Here’s the deal: If your business isn’t showing up on social media, you don’t exist to the people spending hours a day on it.

You're not just missing a trend—you’re missing attention, trust, and actual sales. Social media isn’t optional anymore—it’s oxygen. It’s how your business stays relevant, visible, and credible where people spend a lot of time. A strong, steady presence online builds what really matters: familiarity. And familiarity creates trust.

In fact, it takes seven… then ten… then twelve touchpoints before someone finally clicks. That’s not indecisiveness—that’s reality. And that’s why consistency wins. (Nielsen, 2022)

If you're already rolling with RainSpark? Good. You’re not just in the game—you’re setting the bar. 

✅ You’ve got momentum, not just posts. 

✅ You’ve got strategy, not just guesswork. 

✅ You've got marketing that is targeted to the people that matter most, not the entire world where you don't do business anyhow.

✅ You’ve got a team making your business visible even when no one’s liking or commenting.

Your social presence doesn’t just show that you’re in business—it shows that you mean business. That you’re current. Professional. Worth paying attention to. And in this climate? That’s everything.

But if you’ve been ghosting IG or letting your neighbour's kid handle your “content,” let me say this with love: You're business is disappearing.

So if you’re wondering whether your social media “really matters,” here’s your neon sign: They’re watching. They’re scrolling. And they’re choosing—based on what they see.

Let’s make your business the one they can’t stop seeing, can’t stop thinking about—and can’t pretend they didn’t find on Instagram at 11 p.m. last night.

—Melanie CEO, RainSpark (Unapologetically making your business look too good to ignore.)